He fixes lifts, he speaks Spanish, he always smells good and, as legend has it, he once ate an entire hot dog in a single bite. Uno Lifto Engineero Darren Roe – better known in these parts as Sloth – is the latest DSP local to lay down 6 tasty tricks for your viewing pleasure.
To quote William Bernbach, one of the founders of the famed DDB advertising agency, “Advertising is fundamentally persuasion, and persuasion happens to be not a science, but an art”. In this article, we wanted to take a look at some of the most influential and outstanding pieces of advertising in recent memory. Our selections, both new and old, have either managed to embed themselves into pop culture and a popular consciousness, transform the face of the industry, or shape the culture and convention of the very society that the they operate in. Check ’em out: