In the skateboarding world, they don’t come much more influential than The Gonz. Your favourite skater’s favourite skater, father of the modern street style, perpetually young at heart, constantly pushing boundaries and always, always doing his own thing. For many people, Mark Gonzales personifies the inherent creativity that resides at the heart of skateboarding – not only by skating with a fluid, free and innovative style, but by constantly creating, both on the skateboard and off it.
To quote William Bernbach, one of the founders of the famed DDB advertising agency, “Advertising is fundamentally persuasion, and persuasion happens to be not a science, but an art”. In this article, we wanted to take a look at some of the most influential and outstanding pieces of advertising in recent memory. Our selections, both new and old, have either managed to embed themselves into pop culture and a popular consciousness, transform the face of the industry, or shape the culture and convention of the very society that the they operate in. Check ’em out: